Social Media Marketing & E-Commerce Selling

For teams who post regularly but cannot tell you what it earns. Participants pick the platforms that suit their business, build a content calendar they can sustain, and connect social activity to an e-commerce funnel with numbers attached.

The course covers organic social and e-commerce selling together, because for most Malaysian small businesses they are the same activity. Participants work through platform selection based on where their customers actually are, content planning and production on a realistic budget, community management, and the conversion path from social post to completed order. Marketplace and social commerce mechanics are covered alongside owned storefronts. The session also addresses the operational side that determines whether growth is survivable, including inventory, fulfilment, customer service load and the response-time expectations that social channels create. Participants finish with a channel plan and content calendar for their own business.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Platform Strategy

Where your customers actually are. Choosing between Facebook, Instagram, TikTok and marketplaces instead of spreading thin across all of them, and what each platform rewards.

02

Business Profile and Brand Setup

Profiles, bios, link strategy and shop tabs configured so a first-time visitor understands what you sell within seconds.

03

Content Planning and Calendars

Content pillars, posting cadence and a monthly calendar. Building a batch-production habit so posting does not depend on inspiration.

04

Community Management

Comments, DMs, response times and handling complaints in public. Turning an audience into a group that buys and comes back.

05

E-Commerce Funnels

Mapping the path from a piece of content to a completed checkout, then finding where people drop off and fixing that step.

06

Paid Boosting Basics

When to put money behind a post, how to set a sensible test budget, and reading whether a boost actually paid for itself.

07

Measuring What Matters

Reach, engagement, click-through and conversion. Which numbers signal real progress and which are vanity metrics.

Key Outcomes

  • Choose platforms based on where your customers are
  • Set up business profiles that convert visitors
  • Run a sustainable content calendar
  • Manage community and respond at scale
  • Map and repair an e-commerce conversion funnel
  • Report on the metrics that reflect revenue

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   2 Days

Training Hours   9:00 AM to 5:00 PM

Level   Beginner to Intermediate (SME)

Certificate   None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.

Frequently Asked Questions

Yes. Social Media Marketing & E-Commerce Selling is HRD Corp SBL-Khas claimable. Employers registered with HRD Corp (PSMB) can claim the training fee against their levy, as Orbix Tech Sdn Bhd is an HRD Corp certified training provider. Submit the SBL-Khas application before the session date.

Social Media Marketing & E-Commerce Selling runs for 2 days, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner to Intermediate (SME). The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Half-day and full-day sessions are quoted per session for a closed group, from RM 800 and RM 1,750 respectively. Advanced 2-day programmes are quoted per participant, from RM 4,000. All figures are before any HRD Corp levy claim.