SEO Fundamentals for Business

A plain-language introduction to SEO, search visibility and modern AI-powered search for business owners, marketers and content creators. No technical background required. Participants leave with a practical keyword list, an audited webpage and an action plan for their own website.

Having a website does not automatically mean customers will find it on Google. For many small and mid-sized businesses, the difficulty is understanding what actually affects search visibility and where to start. Search engine optimisation is not a technical mystery reserved for developers. It is a set of practical habits around keywords, page structure, content, technical health and local visibility that business owners and marketers can learn and apply directly to their own website.

Search is also changing. Google now includes AI-powered experiences such as AI Overviews and AI Mode, and Google's own guidance is clear that these features are built on the same core ranking and quality systems as regular Search, so what earns visibility in classic search still matters here. This one-day programme strips SEO down to the practical fundamentals that matter to an SME, and participants work on their own website throughout the day rather than relying only on a hypothetical case study.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Agenda

1 Day, 9:00 AM to 5:00 PM, approximately 6.5 instructional hours after breaks.

01

9:00 AM - 9:15 AM

Welcome and Programme Overview

Introductions, session goals, and a quick baseline review of participants' own websites.

02

9:15 AM - 10:00 AM

How Search Engines Work

What Google does when someone searches. Crawling, indexing and ranking explained without jargon, including why some pages are difficult to find.

03

10:00 AM - 11:00 AM

Keyword Research and Search Intent

Understanding how customers actually search. Short-tail versus long-tail keywords, search intent, and building a keyword list using free tools.

04

11:00 AM - 11:15 AM

Break

05

11:15 AM - 12:15 PM

On-Page SEO Essentials

Page titles, meta descriptions, headings, image alt text, URL structure and internal linking. Participants audit a real webpage and identify practical improvements.

06

12:15 PM - 1:00 PM

Content and SEO

Writing for readers and search at the same time. Blog structure, topic clusters, and building pages that provide genuine value rather than simply targeting keywords.

07

1:00 PM - 2:00 PM

Lunch

08

2:00 PM - 2:45 PM

AI Search and Modern SEO

What AI Overviews and AI Mode are, and how the search experience is changing. Why traditional SEO fundamentals still matter in these features, what has actually changed in AI-powered search, what has not, and why there is no separate optimisation shortcut for AI search. Straight talk on AI-generated content and quality, and clearing up the common misconceptions around "AI SEO", AEO and GEO.

09

2:45 PM - 3:30 PM

Local SEO and Google Business Profile

Setting up and optimising a Google Business Profile, managing reviews, and improving business information and citation consistency for stronger local visibility.

10

3:30 PM - 3:45 PM

Break

11

3:45 PM - 4:30 PM

Technical SEO and Performance Tracking

Site speed, mobile usability, sitemaps and robots.txt, alongside Google Search Console and Google Analytics 4. The technical issues worth raising with a developer and the ones that can wait.

12

4:30 PM - 5:00 PM

Wrap-Up, Q&A and Action Plan Review

Each participant leaves with a keyword list, an audited webpage and a written action plan for their own website.

Key Outcomes

  • Explain how search engines crawl, index and rank webpages
  • Build a keyword list based on real search intent using free tools
  • Audit a real webpage and identify the on-page SEO improvements worth making
  • Optimise a Google Business Profile for local search visibility
  • Understand how AI Overviews and AI Mode are changing the search experience, and why core SEO fundamentals still drive visibility there
  • Identify the technical SEO issues worth escalating to a developer and the ones that can wait
  • Track SEO performance using Google Search Console and Google Analytics 4

Who Should Attend

  • Business owners and SME founders managing their own website
  • Marketing executives and content creators
  • Social media and digital marketing staff expanding into SEO
  • Anyone responsible for a company website with no formal SEO background

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable for registered Malaysian employers

Duration   1 Day (approximately 6.5 instructional hours)  |  9:00 AM to 5:00 PM

Level   Beginner, non-technical

Venue   Client premises, online, or hybrid

Tools & Materials   Laptop with internet access. Participants should bring their own website or webpage details for the hands-on audit exercise

Certificate   Orbix Certificate of Completion, with online verification at orbixtech.my/certificate-verify

Enquiries   Contact us to register or discuss scheduling

Frequently Asked Questions

SEO Fundamentals for Business runs for 1 day, 9:00 AM to 5:00 PM, which is approximately 6.5 instructional hours after breaks. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

Yes. Every participant who completes the session receives an Orbix Certificate of Completion. Each certificate carries a certificate number that can be checked online at orbixtech.my/certificate-verify.

None. The programme is written for beginners with no technical background. Participants should bring a laptop and their own website or webpage details, because the keyword, on-page audit and action plan exercises are done on their own site rather than on a hypothetical case study.

Yes. A dedicated afternoon session covers what AI Overviews and AI Mode are and how the search experience is changing. Google's own guidance is that these features are built on the same core ranking and quality systems as regular Search, so the fundamentals taught during the day are what drive visibility there too. The session also clears up the common misconceptions around "AI SEO", AEO and GEO, and explains why there is no separate optimisation shortcut for AI search.

Yes. This course is also available through the Orbix LMS and e-learning platform, where participants work through the material on their own schedule and device rather than attending one fixed session. A knowledge assessment and certificate on completion work the same way as the instructor-led session.

Minimum 2 participants for an in-house or live online session. With only 1 participant, we deliver it as a one-to-one online session instead.

Yes. Many clients pair this course with our one-day team building and high-performing teams programme on the same engagement, so the budget and the day cover both.

Yes. Participants can follow up by email with questions that come up while applying what they learned, and we will point you to the right template, checklist or framework reference even after the session is over.
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