SEO Fundamentals for Business
A plain-language introduction to SEO, search visibility and modern AI-powered search for business owners, marketers and content creators. No technical background required. Participants leave with a practical keyword list, an audited webpage and an action plan for their own website.
Having a website does not automatically mean customers will find it on Google. For many small and mid-sized businesses, the difficulty is understanding what actually affects search visibility and where to start. Search engine optimisation is not a technical mystery reserved for developers. It is a set of practical habits around keywords, page structure, content, technical health and local visibility that business owners and marketers can learn and apply directly to their own website.
Search is also changing. Google now includes AI-powered experiences such as AI Overviews and AI Mode, and Google's own guidance is clear that these features are built on the same core ranking and quality systems as regular Search, so what earns visibility in classic search still matters here. This one-day programme strips SEO down to the practical fundamentals that matter to an SME, and participants work on their own website throughout the day rather than relying only on a hypothetical case study.
HRD Corp SBL-Khas Claimable
Programme Agenda
1 Day, 9:00 AM to 5:00 PM, approximately 6.5 instructional hours after breaks.
9:00 AM - 9:15 AM
Welcome and Programme Overview
Introductions, session goals, and a quick baseline review of participants' own websites.
9:15 AM - 10:00 AM
How Search Engines Work
What Google does when someone searches. Crawling, indexing and ranking explained without jargon, including why some pages are difficult to find.
10:00 AM - 11:00 AM
Keyword Research and Search Intent
Understanding how customers actually search. Short-tail versus long-tail keywords, search intent, and building a keyword list using free tools.
11:00 AM - 11:15 AM
Break
11:15 AM - 12:15 PM
On-Page SEO Essentials
Page titles, meta descriptions, headings, image alt text, URL structure and internal linking. Participants audit a real webpage and identify practical improvements.
12:15 PM - 1:00 PM
Content and SEO
Writing for readers and search at the same time. Blog structure, topic clusters, and building pages that provide genuine value rather than simply targeting keywords.
1:00 PM - 2:00 PM
Lunch
2:00 PM - 2:45 PM
AI Search and Modern SEO
What AI Overviews and AI Mode are, and how the search experience is changing. Why traditional SEO fundamentals still matter in these features, what has actually changed in AI-powered search, what has not, and why there is no separate optimisation shortcut for AI search. Straight talk on AI-generated content and quality, and clearing up the common misconceptions around "AI SEO", AEO and GEO.
2:45 PM - 3:30 PM
Local SEO and Google Business Profile
Setting up and optimising a Google Business Profile, managing reviews, and improving business information and citation consistency for stronger local visibility.
3:30 PM - 3:45 PM
Break
3:45 PM - 4:30 PM
Technical SEO and Performance Tracking
Site speed, mobile usability, sitemaps and robots.txt, alongside Google Search Console and Google Analytics 4. The technical issues worth raising with a developer and the ones that can wait.
4:30 PM - 5:00 PM
Wrap-Up, Q&A and Action Plan Review
Each participant leaves with a keyword list, an audited webpage and a written action plan for their own website.
Key Outcomes
- Explain how search engines crawl, index and rank webpages
- Build a keyword list based on real search intent using free tools
- Audit a real webpage and identify the on-page SEO improvements worth making
- Optimise a Google Business Profile for local search visibility
- Understand how AI Overviews and AI Mode are changing the search experience, and why core SEO fundamentals still drive visibility there
- Identify the technical SEO issues worth escalating to a developer and the ones that can wait
- Track SEO performance using Google Search Console and Google Analytics 4
Who Should Attend
- Business owners and SME founders managing their own website
- Marketing executives and content creators
- Social media and digital marketing staff expanding into SEO
- Anyone responsible for a company website with no formal SEO background
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable for registered Malaysian employers
Duration 1 Day (approximately 6.5 instructional hours) | 9:00 AM to 5:00 PM
Level Beginner, non-technical
Venue Client premises, online, or hybrid
Tools & Materials Laptop with internet access. Participants should bring their own website or webpage details for the hands-on audit exercise
Certificate Orbix Certificate of Completion, with online verification at orbixtech.my/certificate-verify