A plain-language introduction to search for business owners, marketers and content creators. No technical background required. Participants leave with a keyword list, an audited page and an action plan for their own site.
HRD Corp SBL-Khas Claimable
How Search Engines Work
What Google does when someone searches. Crawling, indexing and ranking explained without jargon, and why some pages never get found.
Keyword Research
Understanding how customers actually search. Short-tail versus long-tail, search intent, and building a keyword list using free tools.
On-Page SEO Essentials
Page titles, meta descriptions, headings, image alt text, URL structure and internal linking. Participants audit a real page and list its fixes.
Content and SEO
Writing for readers and search at the same time. Blog structure, topic clusters and a content plan an SME can sustain.
Local SEO and Google Business Profile
Setting up and optimising a Business Profile, managing reviews, and the citation consistency that drives local visibility.
Technical SEO Basics
Site speed, mobile usability, sitemaps and robots.txt. The technical issues worth raising with a developer and the ones that can wait.
Measuring Performance
Google Search Console and Analytics. Which numbers to track, what they mean, and how to tell whether the work is paying off.
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Duration 1 Day
Training Hours 9:00 AM to 5:00 PM
Level Beginner (non-technical)
Certificate None — Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.
