WhatsApp Business Marketing

A one-day programme on selling and serving customers through WhatsApp, which in Malaysia is where a great many purchase conversations actually happen. Most businesses use it as a personal phone with a company logo: no structure, no records, no continuity when the person holding the phone leaves, and no consent trail for the broadcasts they send.

The session covers the platform properly, from the Business app through to when the API and a provider become worth the cost. It covers catalogue, broadcast lists and message templates, automation and quick replies, conversation technique that converts, and the consent and record-keeping position the PDPA requires of a marketing channel this direct.

HRD Corp Training Provider Malaysia HRD Corp SBL-Khas Claimable

Programme Agenda

01

9:00 AM - 9:15 AM

Welcome and Programme Overview

Introduction to the session, objectives, and housekeeping.

02

9:15 AM - 10:15 AM

WhatsApp Business vs Personal: What You Need to Know

The difference between WhatsApp, WhatsApp Business App, and WhatsApp Business API. Which one is right for your business size and how to set up your profile properly.

03

10:15 AM - 10:30 AM

Break

04

10:30 AM - 11:10 AM

Business Profile and Catalogue Setup

Creating a complete business profile, adding your product or service catalogue, setting opening hours, and making your profile easy to find and trust.

05

11:10 AM - 11:50 AM

Broadcast Lists and Messaging Strategy

How broadcast lists work, the difference between broadcasts and groups, how to segment your contact list, and how to message at scale without being blocked.

06

11:50 AM - 12:30 PM

Auto-Reply, Quick Replies, and Labels

Setting up greeting messages, away messages, and quick reply templates. Using labels to organise contacts and track where each customer is in your sales process.

07

12:30 PM - 1:30 PM

Lunch

08

1:30 PM - 2:05 PM

Customer Journey and Sales Funnel via WhatsApp

How to move a prospect from first enquiry to paid customer using a structured WhatsApp conversation flow. Scripts and response templates for common scenarios.

09

2:05 PM - 2:40 PM

Content That Works on WhatsApp

What to send and how often. Text, image, video, voice notes, and PDF content strategies. Keeping customers engaged without overwhelming them.

10

2:40 PM - 3:15 PM

WhatsApp Business API Overview

When to upgrade to the API, what it enables (chatbots, CRM integration, multi-agent access), and how to evaluate API solution providers in Malaysia.

11

3:15 PM - 3:30 PM

Break

12

3:30 PM - 4:10 PM

PDPA Compliance and Consent Management

Obtaining proper consent before messaging, managing opt-outs, and staying compliant with Malaysian data protection requirements on messaging platforms.

13

4:10 PM - 4:45 PM

WhatsApp Sales Flow Design. Each participant maps out a complete customer conversation flow for their own business, from first contact to closing, and sets up at least one auto-reply and quick reply template. Key Outcomes:

Set up WhatsApp Business with a professional, complete profileBuild broadcast lists and segment contacts for targeted messagingUse auto-replies and quick replies to respond faster and more consistentlyDesign a structured WhatsApp sales conversation flowSend content that builds relationships without triggering blocks or opt-outsStay compliant with PDPA when messaging customers on WhatsApp

14

4:45 PM - 5:00 PM

Wrap-Up and Q&A

Key takeaways, next steps, and close.

Key Outcomes

  • Set up a Business profile, catalogue and payment or ordering flow properly
  • Judge when to move from the Business app to the API and a provider
  • Use broadcast lists and message templates without getting blocked or restricted
  • Automate greetings, away messages and quick replies to cut response time
  • Run a sales conversation on WhatsApp that converts without pressure
  • Meet PDPA consent, record-keeping and opt-out obligations for direct marketing

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Level   Basic. Suitable for sales, marketing and customer service staff, e-commerce sellers and business owners. No technical background required.

Duration   1 Day (8 Hours)  |  9:00 AM to 5:00 PM

Venue   In-house at the client's premises, or delivered via the client's preferred platform (Microsoft Teams, Zoom, or equivalent)

Assessment   A configured Business profile with catalogue, templates and automation, plus a documented consent process

Certificate   Certificate of Completion issued to all participants upon full attendance

Enquiries   Contact us to register or discuss scheduling

Frequently Asked Questions

Yes. WhatsApp Business Marketing is HRD Corp SBL-Khas claimable. Employers registered with HRD Corp (PSMB) can claim the training fee against their levy, as Orbix Tech Sdn Bhd is an HRD Corp certified training provider. Submit the SBL-Khas application before the session date.

WhatsApp Business Marketing runs for 1 day (8 hours) | 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

Certificate of Completion issued to all participants upon full attendance. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Basic. Suitable for sales, marketing and customer service staff, e-commerce sellers and business owners. No technical background required. The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Half-day and full-day sessions are quoted per session for a closed group, from RM 800 and RM 1,750 respectively. Advanced 2-day programmes are quoted per participant, from RM 4,000. All figures are before any HRD Corp levy claim.