Social Commerce (TikTok / Shopee / Lazada)

The highest-volume SME need in Malaysia and one Orbix does not yet cover. Participants set up stores on TikTok, Shopee and Lazada, learn content and live-selling mechanics, understand fulfilment basics, and review local case studies of what actually sells.

This course is platform-specific and practical, aimed at sellers operating on Malaysia's dominant marketplace and social commerce channels. Participants work through store setup and optimisation, listing quality and search visibility within each platform, pricing and promotion mechanics, and the campaign cycles that drive the majority of marketplace sales. Content requirements differ substantially between the platforms and are covered separately. The session also addresses margin, since platform fees, subsidised shipping and campaign discounts interact in ways that can leave a seller with high volume and no profit, and covers the metrics that reveal that before it becomes structural.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Store Setup

Opening and configuring shops on TikTok Shop, Shopee and Lazada, and the listing basics that drive discovery.

02

Content & Live Selling

Short-video and live-sell mechanics, hooks that convert, and a simple content rhythm for a small team.

03

Fulfilment Basics

Logistics options, packaging, returns and the operational side that decides whether reviews stay high.

04

Case Studies

Local SME examples, what worked, what wasted budget, and the patterns worth copying.

Key Outcomes

  • Set up stores on TikTok/Shopee/Lazada
  • Plan content and run live selling
  • Handle fulfilment and returns
  • Apply lessons from local case studies

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   1 Day

Training Hours   9:00 AM to 5:00 PM

Level   Beginner (SME)

Certificate   None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.

Frequently Asked Questions

Social Commerce (TikTok / Shopee / Lazada) runs for 1 day, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner (SME). The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Yes. This course is also available through the Orbix LMS and e-learning platform, where participants work through the material on their own schedule and device rather than attending one fixed session. A knowledge assessment and certificate on completion work the same way as the instructor-led session.

Minimum 2 participants for an in-house or live online session. With only 1 participant, we deliver it as a one-to-one online session instead.

Yes. Many clients pair this course with our one-day team building and high-performing teams programme on the same engagement, so the budget and the day cover both.

Yes. Participants can follow up by email with questions that come up while applying what they learned, and we will point you to the right template, checklist or framework reference even after the session is over.
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