Practical, spend-aware advertising skills for SMEs. Participants learn campaign structure across search and social, targeting and bidding, creative basics that do not waste budget, and how to optimise for ROAS rather than vanity metrics.
HRD Corp SBL-Khas Claimable
Campaign Structure
Accounts, campaigns, ad sets and ads — the structure that makes optimisation possible.
Targeting & Bidding
Audiences, keywords and bidding strategies, and how to start small and scale what works.
Creative Basics
Ad creative principles that stop the scroll and match the platform's format and tone.
ROAS Optimization
Reading the numbers that matter, cutting waste, and iterating creatives and targeting.
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Duration 2 Days
Training Hours 9:00 AM to 5:00 PM
Level Intermediate
Certificate Orbix runs this as its own HRD Corp claimable workshop with an Orbix certificate. Participants can also pursue Google/Meta ads certifications separately.
