Paid Social & Search Ads

Practical, spend-aware advertising skills for SMEs. Participants learn campaign structure across search and social, targeting and bidding, creative basics that do not waste budget, and how to optimise for ROAS rather than vanity metrics.

This is the broad overview of paid acquisition, sitting above the dedicated Google Ads and Meta Ads courses in the catalogue for teams that need working competence across channels rather than depth in one. Participants cover campaign structure, audience targeting, budgeting and bidding, creative and ad copy, and the measurement setup that determines whether any of it can be evaluated. Attribution is treated seriously, including what current tracking limitations mean for how results should be read. Participants finish able to plan, launch and assess a campaign, and to tell when an agency is or is not doing competent work. Participants finish with a costed campaign plan they can launch.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Campaign Structure

Accounts, campaigns, ad sets and ads, the structure that makes optimisation possible.

02

Targeting & Bidding

Audiences, keywords and bidding strategies, and how to start small and scale what works.

03

Creative Basics

Ad creative principles that stop the scroll and match the platform's format and tone.

04

ROAS Optimization

Reading the numbers that matter, cutting waste, and iterating creatives and targeting.

Key Outcomes

  • Structure search and social campaigns
  • Target and bid without overspending
  • Build platform-appropriate creative
  • Optimise for ROAS, not vanity metrics

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   1 Day

Training Hours   9:00 AM to 5:00 PM

Level   Intermediate

Certificate   Orbix runs this as its own HRD Corp claimable workshop with an Orbix certificate. Participants can also pursue Google/Meta ads certifications separately.

Frequently Asked Questions

Yes. Paid Social & Search Ads is HRD Corp SBL-Khas claimable. Employers registered with HRD Corp (PSMB) can claim the training fee against their levy, as Orbix Tech Sdn Bhd is an HRD Corp certified training provider. Submit the SBL-Khas application before the session date.

Paid Social & Search Ads runs for 1 day, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

Orbix runs this as its own HRD Corp claimable workshop with an Orbix certificate. Participants can also pursue Google/Meta ads certifications separately. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Intermediate. The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Half-day and full-day sessions are quoted per session for a closed group, from RM 800 and RM 1,750 respectively. Advanced 2-day programmes are quoted per participant, from RM 4,000. All figures are before any HRD Corp levy claim.