Content & Brand Storytelling

Helps SMEs build in-house content capability instead of always outsourcing. Participants define brand voice, choose the right content formats, use simple story frameworks, and learn to repurpose one piece of content across many channels.

Aimed at marketing staff, founders and anyone responsible for how a business sounds. The course starts with positioning, because content produced without a clear position tends to describe the company rather than address the reader. Participants work through audience definition, message architecture, and the narrative structures that make business communication memorable. Practical sessions cover writing for different formats and channels, editing for clarity, and building a content calendar that a small team can sustain past the first enthusiastic month. Throughout, examples are drawn from Malaysian businesses rather than from the large consumer brands whose budgets make their tactics irrelevant. Participants finish with a message architecture for their own brand.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Brand Voice

Defining a consistent tone and personality so content sounds like one company, not ten freelancers.

02

Content Formats

Which formats fit which goal, posts, Reels, articles, carousels, and how to pick.

03

Story Frameworks

Simple structures (problem-agitate-resolve, hero's journey lite) that make content memorable.

04

Repurposing

Turning one asset into many, and a lightweight production rhythm a small team can sustain.

Key Outcomes

  • Define a clear brand voice
  • Choose formats that match goals
  • Use story frameworks in content
  • Repurpose content efficiently

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   1 Day

Training Hours   9:00 AM to 5:00 PM

Level   Beginner

Certificate   None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.

Frequently Asked Questions

Yes. Content & Brand Storytelling is HRD Corp SBL-Khas claimable. Employers registered with HRD Corp (PSMB) can claim the training fee against their levy, as Orbix Tech Sdn Bhd is an HRD Corp certified training provider. Submit the SBL-Khas application before the session date.

Content & Brand Storytelling runs for 1 day, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner. The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Half-day and full-day sessions are quoted per session for a closed group, from RM 800 and RM 1,750 respectively. Advanced 2-day programmes are quoted per participant, from RM 4,000. All figures are before any HRD Corp levy claim.