Content & Brand Storytelling

Helps SMEs build in-house content capability instead of always outsourcing. Participants define brand voice, choose the right content formats, use simple story frameworks, and learn to repurpose one piece of content across many channels.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Brand Voice

Defining a consistent tone and personality so content sounds like one company, not ten freelancers.

02

Content Formats

Which formats fit which goal — posts, Reels, articles, carousels — and how to pick.

03

Story Frameworks

Simple structures (problem-agitate-resolve, hero's journey lite) that make content memorable.

04

Repurposing

Turning one asset into many, and a lightweight production rhythm a small team can sustain.

Key Outcomes

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   1 Day

Training Hours   9:00 AM to 5:00 PM

Level   Beginner

Certificate   None — Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.