Meta Ads (Facebook and Instagram)
A two-day hands-on programme on advertising across Facebook and Instagram. A large amount of the Meta Ads advice circulating in Malaysia predates the tracking and attribution changes of recent years and is now actively misleading, particularly around audience size, retargeting and how results should be read.
The course teaches the platform as it currently works. Day one covers Business Manager setup, campaign structure, objectives and audience targeting. Day two covers creative, the pixel and conversions API, attribution, retargeting, and a testing and scaling routine. Participants build and launch a real campaign.
HRD Corp SBL-Khas Claimable
Programme Agenda
Day 1, 9:00 AM - 9:15 AM
Welcome and Programme Overview
Introduction to the session, objectives, and housekeeping.
Day 1, 9:15 AM - 10:15 AM
Meta Advertising Overview
How the Meta ad ecosystem works. The difference between boosting posts and running proper campaigns. Understanding the algorithm and auction system.
Day 1, 10:15 AM - 10:30 AM
Break
Day 1, 10:30 AM - 11:30 AM
Meta Business Suite and Ads Manager Setup
Setting up your Business Manager, connecting your Page, installing the Meta Pixel, and configuring your ad account correctly from day one.
Day 1, 11:30 AM - 12:30 PM
Campaign Structure: Objective, Ad Set, and Ad
Understanding the three-level structure and how to choose the right campaign objective for your goal: awareness, traffic, leads, or conversions.
Day 1, 12:30 PM - 1:30 PM
Lunch
Day 1, 1:30 PM - 3:15 PM
Audience Targeting
Core audiences, custom audiences, and lookalike audiences. How to layer interests, behaviours, and demographics to reach the right people without wasting budget.
Day 1, 3:15 PM - 3:30 PM
Break
Day 1, 3:30 PM - 4:45 PM
Ad Formats and Creative
Single image, carousel, video, collection, and lead form ads. What works for each format and how to write copy that stops the scroll.
Day 1, 4:45 PM - 5:00 PM
Day 1 Close
Recap and what to review before day two.
Day 2, 9:00 AM - 9:15 AM
Day 1 Review
Recap of day one and the questions it left open.
Day 2, 9:15 AM - 10:15 AM
Budgeting and Bidding Strategy
Daily vs lifetime budgets, CBO vs ABO, and how to set bids that control your cost per result.
Day 2, 10:15 AM - 10:30 AM
Break
Day 2, 10:30 AM - 12:30 PM
Retargeting and Funnel Building
Building retargeting audiences from website visitors, video viewers, and page engagers. Running top, middle, and bottom funnel campaigns together.
Day 2, 12:30 PM - 1:30 PM
Lunch
Day 2, 1:30 PM - 3:15 PM
Campaign Analysis and Optimisation
Reading Ads Manager metrics: CPM, CPC, CTR, ROAS, and CPA. Identifying underperforming ad sets and making data-led adjustments.
Day 2, 3:15 PM - 3:30 PM
Break
Day 2, 3:30 PM - 4:45 PM
Live Campaign Build. Each participant sets up a real Facebook or Instagram campaign in Ads Manager from scratch during the session, with trainer guidance at each step. Key Outcomes:
Set up Meta Business Suite and Ads Manager correctlyBuild campaigns targeting the right audience for any business goalCreate ad creatives that generate clicks and conversionsManage budget and bidding to control your cost per resultRun retargeting campaigns that bring warm audiences backRead key metrics and optimise campaigns based on real data
Day 2, 4:45 PM - 5:00 PM
Wrap-Up and Q&A
Key takeaways, next steps, and close.
Key Outcomes
- Set up Business Manager, assets and permissions correctly from the start
- Structure campaigns, ad sets and ads so results can be attributed
- Build and layer audiences, including custom and lookalike audiences
- Produce and test creative systematically instead of guessing
- Install the pixel and conversions API, and understand what each captures
- Read attribution honestly given current tracking limitations
- Run a structured testing and scaling routine rather than reacting daily
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Level Intermediate. Suitable for marketing executives and managers, e-commerce and social media staff, agency staff and business owners. Basic social media familiarity assumed.
Duration 2 Days (16 Hours) | 9:00 AM to 5:00 PM daily
Venue In-house at the client's premises, or delivered via the client's preferred platform (Microsoft Teams, Zoom, or equivalent)
Assessment A launched campaign with correct tracking, plus a documented creative testing plan
Certificate Certificate of Completion issued to all participants upon full attendance