GA4 & Performance Analytics

Measurement literacy for SMEs that are spending on ads but not sure what works. Participants set up GA4, understand funnels and events, get to grips with attribution, and learn to read a dashboard without drowning in numbers.

GA4 differs enough from Universal Analytics that prior experience is often a hindrance, and the course is structured accordingly. Participants work through the event-based data model, key events and conversions, audiences, and the reporting interface including explorations. Setup gets proper attention, covering data streams, enhanced measurement, and the configuration decisions that determine whether the data is usable later. The session also covers connecting GA4 to Google Ads and Search Console, attribution models, and the reporting habit of identifying the small number of metrics that drive a decision rather than presenting everything the platform will display. Participants finish with a working report against their own property.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

GA4 Setup

Property and data-stream setup, key events, and the configuration SMEs most often miss.

02

Funnels & Events

Mapping the customer journey, marking the events that matter, and building a funnel report.

03

Attribution

How credit is assigned across touchpoints, and why last-click lies to you.

04

Reading Dashboards

The handful of metrics that actually signal health, and how to report them to owners.

Key Outcomes

  • Set up GA4 correctly
  • Track funnels and key events
  • Understand attribution models
  • Read performance dashboards with confidence

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   1 Day

Training Hours   9:00 AM to 5:00 PM

Level   Beginner to Intermediate

Certificate   Orbix runs this as its own HRD Corp claimable workshop with an Orbix certificate. Participants can also pursue the Google Analytics certification separately.

Frequently Asked Questions

GA4 & Performance Analytics runs for 1 day, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

Orbix runs this as its own HRD Corp claimable workshop with an Orbix certificate. Participants can also pursue the Google Analytics certification separately. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner to Intermediate. The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Yes. This course is also available through the Orbix LMS and e-learning platform, where participants work through the material on their own schedule and device rather than attending one fixed session. A knowledge assessment and certificate on completion work the same way as the instructor-led session.

Minimum 2 participants for an in-house or live online session. With only 1 participant, we deliver it as a one-to-one online session instead.

Yes. Many clients pair this course with our one-day team building and high-performing teams programme on the same engagement, so the budget and the day cover both.

Yes. Participants can follow up by email with questions that come up while applying what they learned, and we will point you to the right template, checklist or framework reference even after the session is over.
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