Measurement literacy for SMEs that are spending on ads but not sure what works. Participants set up GA4, understand funnels and events, get to grips with attribution, and learn to read a dashboard without drowning in numbers.
HRD Corp SBL-Khas Claimable
GA4 Setup
Property and data-stream setup, key events, and the configuration SMEs most often miss.
Funnels & Events
Mapping the customer journey, marking the events that matter, and building a funnel report.
Attribution
How credit is assigned across touchpoints, and why last-click lies to you.
Reading Dashboards
The handful of metrics that actually signal health, and how to report them to owners.
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Duration 1 Day
Training Hours 9:00 AM to 5:00 PM
Level Beginner to Intermediate
Certificate Orbix runs this as its own HRD Corp claimable workshop with an Orbix certificate. Participants can also pursue the Google Analytics certification separately.
