Live Selling & Short-Form Video

Live commerce rewards the teams who can produce content quickly and hold an audience on camera. This programme covers both halves: making short-form video that earns attention, and running a live selling session that converts it.

Live selling has become a primary sales channel in Malaysia rather than an experiment, and this course treats it operationally. Participants work through session planning and scripting, the on-camera skills that hold an audience, product demonstration technique, and managing comments and orders in real time. The production half covers lighting, sound and framing achievable without a studio. Short-form video is covered alongside, since the two feed each other: clips drive audience to sessions and sessions produce clip material. The session closes on scheduling, repeat cadence and the metrics that indicate whether a channel is worth the considerable effort it takes.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Hooks and the First Three Seconds

Why most videos lose viewers immediately. Hook patterns that work for product content, and how to open a video so people stay past the scroll.

02

Shooting on a Phone

Framing, lighting and sound using equipment you already own. Getting usable footage in a shop, an office or a warehouse without a studio.

03

Editing with CapCut

Cuts, captions, text overlays, trending audio and pacing. Participants edit a finished video from their own footage during the session.

04

On-Camera Confidence

Speaking to a lens, scripting without sounding scripted, and presenting a product clearly. Structured practice with feedback.

05

TikTok Shop Setup

Seller account, product listings, catalogue and the settings that determine whether your products are eligible to feature in a live session.

06

Running a Live Selling Session

Run sheets, pacing, product rotation and reading the comment stream. How a two-hour live is structured so it does not run out of momentum.

07

Flash Sales and Promotions

Vouchers, limited-time offers and urgency that stays honest. Planning promotions that lift GMV without training customers to wait for discounts.

08

Analytics and Iteration

Watch time, click-through, conversion and GMV. Reading session data to decide what to repeat and what to drop.

Key Outcomes

  • Write hooks that hold viewers past three seconds
  • Shoot and light usable product video on a phone
  • Edit a publish-ready short-form video in CapCut
  • Present a product on camera with confidence
  • Set up and configure a TikTok Shop seller account
  • Run a structured live selling session end to end
  • Read live and video analytics to improve the next session

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   1 or 2 days (9:00 AM - 5:00 PM)

Training Hours   9:00 AM to 5:00 PM

Level   Beginner (SME)

Certificate   None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.

Frequently Asked Questions

Live Selling & Short-Form Video runs for 1 or 2 days, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner (SME). The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Yes. This course is also available through the Orbix LMS and e-learning platform, where participants work through the material on their own schedule and device rather than attending one fixed session. A knowledge assessment and certificate on completion work the same way as the instructor-led session.

Minimum 2 participants for an in-house or live online session. With only 1 participant, we deliver it as a one-to-one online session instead.

Yes. Many clients pair this course with our one-day team building and high-performing teams programme on the same engagement, so the budget and the day cover both.

Yes. Participants can follow up by email with questions that come up while applying what they learned, and we will point you to the right template, checklist or framework reference even after the session is over.
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