Live commerce rewards the teams who can produce content quickly and hold an audience on camera. This programme covers both halves: making short-form video that earns attention, and running a live selling session that converts it.
HRD Corp SBL-Khas Claimable
Hooks and the First Three Seconds
Why most videos lose viewers immediately. Hook patterns that work for product content, and how to open a video so people stay past the scroll.
Shooting on a Phone
Framing, lighting and sound using equipment you already own. Getting usable footage in a shop, an office or a warehouse without a studio.
Editing with CapCut
Cuts, captions, text overlays, trending audio and pacing. Participants edit a finished video from their own footage during the session.
On-Camera Confidence
Speaking to a lens, scripting without sounding scripted, and presenting a product clearly. Structured practice with feedback.
TikTok Shop Setup
Seller account, product listings, catalogue and the settings that determine whether your products are eligible to feature in a live session.
Running a Live Selling Session
Run sheets, pacing, product rotation and reading the comment stream. How a two-hour live is structured so it does not run out of momentum.
Flash Sales and Promotions
Vouchers, limited-time offers and urgency that stays honest. Planning promotions that lift GMV without training customers to wait for discounts.
Analytics and Iteration
Watch time, click-through, conversion and GMV. Reading session data to decide what to repeat and what to drop.
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Duration 3 Days
Training Hours 9:00 AM to 5:00 PM
Level Beginner (SME)
Certificate None — Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.
