Acquisition gets the attention; retention pays the bills. This programme covers the channels you own outright, starting with consent that holds up under the PDPA and ending with the flows that bring customers back without new ad spend.
HRD Corp SBL-Khas Claimable
Consent and PDPA Compliance
Lawful collection, clear notices, opt-out handling and record keeping. Getting the consent basis right before a single campaign is sent, because a list built badly is a liability.
Building and Segmenting Your List
Capture points, lead magnets and list hygiene. Segmenting by behaviour and value so messages land as relevant rather than as noise.
Email Campaigns That Get Opened
Subject lines, preview text, structure and calls to action. Participants write and critique a real campaign during the session.
Automation and Lifecycle Flows
Welcome series, abandoned cart, post-purchase and win-back. Building flows that run continuously instead of one-off blasts.
WhatsApp Business and Broadcast
Business profile, catalogue, labels and broadcast lists. The difference between the App and the API, and the template rules that govern business messaging.
SMS and Message Timing
Where SMS still outperforms, message length and cost, and the send timing that avoids irritating the people you want to keep.
Retention Metrics
Open, click, repeat purchase rate, churn and customer lifetime value. Reading the numbers that show whether retention is actually improving.
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Duration 2 Days
Training Hours 9:00 AM to 5:00 PM
Level Beginner to Intermediate (SME)
Certificate None — Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.
