Retention & Direct Marketing (Email, WhatsApp & SMS)

Acquisition gets the attention; retention pays the bills. This programme covers the channels you own outright, starting with consent that holds up under the PDPA and ending with the flows that bring customers back without new ad spend.

Acquisition gets most of the attention and most of the budget, while retention usually produces better returns from a smaller spend, and this course addresses the imbalance. Participants work through segmentation, lifecycle mapping and the messages that suit each stage, then the mechanics of email, WhatsApp and SMS as channels with different consent regimes, costs and tolerances. Automation and sequencing are covered practically. Malaysian PDPA obligations for direct marketing get proper attention, including consent, record keeping and opt-out, because a retention programme built on a shaky consent basis is a liability that grows with the list.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

Consent and PDPA Compliance

Lawful collection, clear notices, opt-out handling and record keeping. Getting the consent basis right before a single campaign is sent, because a list built badly is a liability.

02

Building and Segmenting Your List

Capture points, lead magnets and list hygiene. Segmenting by behaviour and value so messages land as relevant rather than as noise.

03

Email Campaigns That Get Opened

Subject lines, preview text, structure and calls to action. Participants write and critique a real campaign during the session.

04

Automation and Lifecycle Flows

Welcome series, abandoned cart, post-purchase and win-back. Building flows that run continuously instead of one-off blasts.

05

WhatsApp Business and Broadcast

Business profile, catalogue, labels and broadcast lists. The difference between the App and the API, and the template rules that govern business messaging.

06

SMS and Message Timing

Where SMS still outperforms, message length and cost, and the send timing that avoids irritating the people you want to keep.

07

Retention Metrics

Open, click, repeat purchase rate, churn and customer lifetime value. Reading the numbers that show whether retention is actually improving.

Key Outcomes

  • Collect and record marketing consent that meets PDPA requirements
  • Segment a list by behaviour and customer value
  • Write email campaigns that get opened and clicked
  • Build automated lifecycle flows
  • Run WhatsApp Business broadcast within the template rules
  • Report on retention using lifetime value and churn

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   2 Days

Training Hours   9:00 AM to 5:00 PM

Level   Beginner to Intermediate (SME)

Certificate   None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.

Frequently Asked Questions

Yes. Retention & Direct Marketing (Email, WhatsApp & SMS) is HRD Corp SBL-Khas claimable. Employers registered with HRD Corp (PSMB) can claim the training fee against their levy, as Orbix Tech Sdn Bhd is an HRD Corp certified training provider. Submit the SBL-Khas application before the session date.

Retention & Direct Marketing (Email, WhatsApp & SMS) runs for 2 days, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner to Intermediate (SME). The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Half-day and full-day sessions are quoted per session for a closed group, from RM 800 and RM 1,750 respectively. Advanced 2-day programmes are quoted per participant, from RM 4,000. All figures are before any HRD Corp levy claim.