AI for Marketing & Content Creation

Marketing teams were the first to adopt generative AI and the first to discover it produces bland, generic work by default. This programme is about the difference: building prompt workflows that hold your brand voice, and knowing where a human still has to sign off.

The programme is aimed at marketing and communications staff and covers AI across the content workflow rather than as a single drafting tool. Participants work through ideation and campaign planning, drafting and iterating copy for different channels, image generation and its practical limits, and repurposing one asset across formats. The craft half covers prompting for brand voice consistency, which is where most AI marketing output fails, and editing to remove the tells that make content read as machine-generated. Disclosure, copyright and the PDPA position on customer data in prompts are covered as working constraints.

HRD Corp Training Provider MalaysiaHRD Corp SBL-Khas Claimable

Programme Modules

01

AI in the Marketing Workflow

Where generative AI genuinely saves time and where it quietly costs more in editing than it saved in drafting. Choosing tasks worth automating.

02

AI Copywriting and Brand Voice

Briefing a model properly, feeding it brand guidelines and examples, and editing output so it stops sounding like everyone else's.

03

Image Generation

Generating and editing marketing visuals, iterating on a prompt, and the licensing and usage questions to settle before publishing.

04

Video and Audio Generation

AI video tools, voiceover, subtitling and translation. What is production-ready today and what still needs a human pass.

05

Prompt Workflows and Templates

Turning one good prompt into a reusable team asset. Building a prompt library so output quality does not depend on who is at the keyboard.

06

Ethics, Disclosure and Brand Safety

Disclosure expectations, factual verification, personal data in prompts and the reputational risk of publishing unchecked AI output.

Key Outcomes

  • Identify marketing tasks where AI genuinely pays off
  • Brief a model to produce copy in your brand voice
  • Generate and iterate on marketing visuals
  • Use AI video and voiceover tools appropriately
  • Build a reusable team prompt library
  • Apply disclosure and verification standards before publishing

Training Mode   Physical / Online / Hybrid / e-learning

HRD Corp   SBL-Khas Claimable

Duration   2 Days

Training Hours   9:00 AM to 5:00 PM

Level   Beginner to Intermediate

Certificate   None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.

Frequently Asked Questions

AI for Marketing & Content Creation runs for 2 days, 9:00 AM to 5:00 PM. It is delivered as an in-house closed group session, so the schedule can be adjusted to fit your team's working hours.

Yes. Delivery options are physical, online, hybrid, e-learning. In-house sessions run at your premises anywhere in Malaysia, online sessions run live over video conference, and hybrid combines both for teams split across sites.

None, Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion. Each certificate carries a certificate number that can be checked at orbixtech.my/certificate-verify.

Level: Beginner to Intermediate. The session is built around worked examples and group exercises rather than theory, so participants apply the material to their own organisation during the session.

Yes. This course is also available through the Orbix LMS and e-learning platform, where participants work through the material on their own schedule and device rather than attending one fixed session. A knowledge assessment and certificate on completion work the same way as the instructor-led session.

Minimum 2 participants for an in-house or live online session. With only 1 participant, we deliver it as a one-to-one online session instead.

Yes. Many clients pair this course with our one-day team building and high-performing teams programme on the same engagement, so the budget and the day cover both.

Yes. Participants can follow up by email with questions that come up while applying what they learned, and we will point you to the right template, checklist or framework reference even after the session is over.
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