Marketing teams were the first to adopt generative AI and the first to discover it produces bland, generic work by default. This programme is about the difference: building prompt workflows that hold your brand voice, and knowing where a human still has to sign off.
HRD Corp SBL-Khas Claimable
AI in the Marketing Workflow
Where generative AI genuinely saves time and where it quietly costs more in editing than it saved in drafting. Choosing tasks worth automating.
AI Copywriting and Brand Voice
Briefing a model properly, feeding it brand guidelines and examples, and editing output so it stops sounding like everyone else's.
Image Generation
Generating and editing marketing visuals, iterating on a prompt, and the licensing and usage questions to settle before publishing.
Video and Audio Generation
AI video tools, voiceover, subtitling and translation. What is production-ready today and what still needs a human pass.
Prompt Workflows and Templates
Turning one good prompt into a reusable team asset. Building a prompt library so output quality does not depend on who is at the keyboard.
Ethics, Disclosure and Brand Safety
Disclosure expectations, factual verification, personal data in prompts and the reputational risk of publishing unchecked AI output.
Training Mode Physical / Online / Hybrid / e-learning
HRD Corp SBL-Khas Claimable
Duration 2 Days
Training Hours 9:00 AM to 5:00 PM
Level Beginner to Intermediate
Certificate None — Orbix own course. Delivered as an HRD Corp claimable workshop with an Orbix certificate of completion.
