Campaign review
Crowdfunding campaign pages, pitch videos and investor updates.
Investment Advertising and Finfluencer Review
An investment advertising and finfluencer review checks capital market promotions, including influencer content, against the SC's Guidelines on Advertising before they go live. Since 1 November 2025 the SC treats finfluencers as advertisers and holds firms accountable for the agents who promote them. We review campaigns, posts and influencer content before they go live, so one post does not become an enforcement matter.
Investment Advertising Review
What it is
A review service for capital market advertising: crowdfunding campaigns, fund and broking promotions, app marketing, and finfluencer content, checked before publication with suggested fixes.
Why organisations need it
The revised SC Guidelines on Advertising, in force since 1 November 2025, bring independent finfluencers within scope and make firms accountable for marketing agents. Crowdfunding issuers, platforms, fund managers and brokers all promote through channels they do not fully control. A pre-launch review is far cheaper than withdrawing a campaign or answering to the SC.
What the engagement covers
Social and influencer content
Posts, reels, livestreams and influencer briefs.
Product promotions
Fund, broking, robo-advice and app marketing.
Risk warnings
Visibility and balance of required warnings.
Claims testing
Returns, projections, testimonials and urgency.
Supervision records
Evidence that promotion was reviewed.
What the business gets out of it
Launch with confidence
Content checked before it goes live.
Fixes, not just flags
Suggested wording for every issue.
Fast
Turnaround suited to live campaigns.
Evidence of supervision
Records the SC expects.
Covers agents and influencers
Not just your own channels.
How it works
How the engagement runs
01
Submission
Content and context sent to us.
02
Review
Checked against the guidelines.
03
Feedback
Issues and suggested fixes.
04
Re-check
Revised content confirmed.
05
Record
Review log for your files.
Deliverables
What you receive
Review notes
Issues and suggested wording.
Approved content record
What was reviewed and when.
Influencer brief template
Rules for paid promoters.
Monthly review log
For retainer clients.
Guidance sheet
Common pitfalls for your team.
Who it is for
Who this is built for
Industries
Company sizes
Departments
FAQ
FAQ
Most promotion of a capital market product or service, including social media posts, videos, livestreams and influencer content, not only traditional adverts. Since 1 November 2025 independent finfluencers are within scope. We help you classify borderline cases before publication, when changing them is cheap.
Turnaround is agreed with you at the start, including a short turnaround for live campaigns and time-sensitive posts. Most delays come from late submissions, so we agree a simple submission route with your marketing team and agencies.
Yes, including influencer briefs, scripts and final posts, and whether the paid relationship is disclosed. Because firms are accountable for marketing agents under the revised guidelines, reviewing the brief before content is made is usually more effective than reviewing the post afterwards.
It is a compliance review against the SC Guidelines on Advertising, with suggested fixes. For disputes, enforcement action or questions of legal interpretation, we recommend legal counsel, and we can work alongside your lawyers where a campaign needs both.
Yes. A monthly review allowance suits platforms and active issuers that publish regularly, with an agreed number of items and turnaround each month. It is simpler than approving each review separately, and it builds a record of what was checked.